CravenslhDavid W, Lamb, & Crittenden. Strategic marketing management eases (7th ed.).
Chicago Style (17th ed.) CitationCravenslhDavid W, Lamb, and Crittenden. Strategic Marketing Management Eases. 7th ed. New YorklbMcGraw-Hilllc26cm.
MLA (9th ed.) CitationCravenslhDavid W, et al. Strategic Marketing Management Eases. 7th ed.
Warning: These citations may not always be 100% accurate.