Strategic marketing management eases
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| Format: | Book |
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New YorklbMcGraw-Hilllc26cm
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| Edition: | 7th ed. |
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| 100 | 1 | 0 | |a CravenslhDavid W. |
| 245 | 1 | 0 | |a Strategic marketing management eases |c David W. Cravens, Charles W. Lamb, Victoria L. Crittenden |
| 250 | 0 | 0 | |a 7th ed. |
| 260 | 0 | 0 | |a New YorklbMcGraw-Hilllc26cm |
| 300 | |a xvi, 685p. |b ill. |c 26cm | ||
| 500 | 0 | 0 | |a Includes index |
| 500 | 0 | 0 | |a Includes CD Rom ISBN no. 0072429488 |
| 650 | 0 | 0 | |a Marketing |x Case studies |
| 700 | 1 | 1 | |a Lamb |h Charles W. |
| 700 | 1 | 1 | |a Crittenden |h Victoria Lynn |
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