Health care marketing tools and techniques

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Bibliographic Details
Main Author: Fortenberry, John L., Jr
Format: Book
Language:English
Published: Sudbury, MA Jones and Bartlett Pub. 2010
Edition:3rd ed.
Subjects:
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060 1 0 |a W 74.1  |b .F67 2010 
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100 1 |a Fortenberry, John L., Jr. 
245 1 0 |a Health care marketing  |b tools and techniques  |c John L. Fortenberry, Jr. 
250 |a 3rd ed. 
260 |a Sudbury, MA  |b Jones and Bartlett Pub.  |c 2010 
300 |a xxiii, 311 p.  |b ill.  |c 24 cm. 
504 |a Includes bibliographical references and index 
592 |a 10/0074  |b 23/11/2011  |c RM238.08  |h Aras Ilmu 
650 1 2 |a Marketing of Health Services  |x methods 
650 0 |a Medical care  |x Marketing 
650 0 |a Health service administration 
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