Interactive services marketing

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Bibliographic Details
Main Author: Fisk, Raymond P.
Other Authors: Grove, Stephen J., John, Joby
Format: Book
Language:English
Published: Boston, MA Houghton Mifflin 2008
Edition:3rd ed.
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Description
Physical Description:xxiv, 276 p. ill. 26 cm.
Bibliography:Includes bibliographical references and index
ISBN:9780618641802
0618641807