Interactive services marketing
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston, MA
Houghton Mifflin
2008
|
| Edition: | 3rd ed. |
| Subjects: | |
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| Call Number : | HD 9980.5 .F57 2008 |
MARC
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 44954 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241219004507.0 | ||
| 008 | 111230|2008 maua bi 000 0 eng d | ||
| 020 | |a 9780618641802 | ||
| 020 | |a 0618641807 | ||
| 039 | 9 | |y 201112300915 |z azraai | |
| 090 | |a HD 9980.5 |b .F57 2008 | ||
| 100 | 1 | |a Fisk, Raymond P. | |
| 245 | 1 | 0 | |a Interactive services marketing |c Raymond P. Fisk, Stephen J. Grove, Joby John |
| 250 | |a 3rd ed. | ||
| 260 | |a Boston, MA |b Houghton Mifflin |c 2008 | ||
| 300 | |a xxiv, 276 p. |b ill. |c 26 cm. | ||
| 504 | |a Includes bibliographical references and index | ||
| 592 | |a 00002509 |b 1/12/2009 |c RM469.19 |h POW | ||
| 650 | 0 | |a Service industries |x Marketing | |
| 650 | 0 | |a Service industries |x Management | |
| 700 | 1 | |a Grove, Stephen J. | |
| 700 | 1 | |a John, Joby | |
| 999 | |a vtls000046194 |c 44954 |d 44954 | ||