Marketing higher education theory and practice
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Maidenhead, UK
McGraw Hill & Open University Press
2009
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| Subjects: | |
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| Physical Description: | xiv, 195 p. ill. 24 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780335220335 (hb) 0335220339 (hb) 0335220320 (pb) 9780335220328 (pb) |