Marketing higher education theory and practice
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Maidenhead, UK
McGraw Hill & Open University Press
2009
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| Subjects: | |
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| Call Number : | LB 2342.82 .M37 2009 |
MARC
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| 008 | 120103|2009 xxka bi 000 0 eng d | ||
| 020 | |a 9780335220335 (hb) | ||
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| 039 | 9 | |y 201201031455 |z azraai | |
| 090 | |a LB 2342.82 |b .M37 2009 | ||
| 100 | 1 | |a Maringe, Felix | |
| 245 | 1 | 0 | |a Marketing higher education theory and practice |c Felix Maringe and Paul Gibbs |
| 260 | |a Maidenhead, UK |b McGraw Hill & Open University Press |c 2009 | ||
| 300 | |a xiv, 195 p. |b ill. |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index | ||
| 592 | |a 05688 |b 29/10/2009 |c RM492.80 |h Intrabakti | ||
| 650 | 0 | |a Universities and colleges |x Marketing | |
| 650 | 0 | |a Education, Higher |x Marketing | |
| 999 | |a vtls000046230 |c 45627 |d 45627 | ||