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00000nam a2200000 a 4500 |
| 001 |
46520 |
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MY-KLNDU |
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20241219004921.0 |
| 008 |
120530s2001 nyu i 000 0 eng d |
| 020 |
|
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|a 0471414328
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| 020 |
|
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|a 9780471414322
|
| 039 |
|
9 |
|a 201403121034
|b zul
|c 201311041552
|d shahrim
|c 201207101607
|d azraai
|c 201207101559
|d azraai
|y 201205301551
|z sani
|
| 040 |
|
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|a UPNM
|
| 090 |
|
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|a HD 69 .B7
|b .T75 2001
|
| 100 |
1 |
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|a Trout, Jack
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| 245 |
1 |
0 |
|a Big brands, big trouble
|b lessons learned the hard way
|c Jack Trout
|
| 260 |
|
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|a New York
|b Wiley
|c 2001.
|
| 300 |
|
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|a x, 223 p.
|c 24 cm.
|
| 500 |
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|a Includes index.
|
| 505 |
0 |
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|a The most popular mistakes and their high cost -- General Motors: forgetting what made them successful -- Xerox: predicting a future that never came -- Digital equipment corporation: from number two to nowhere -- AT&T: from monopoly to mess -- Levi Strauss: ignoring competition is bad for your business -- Crest Toothpaste: look, ma, no leadership -- Burger King: always under new management -- Firestone: dead brand driving -- Miller Brewing: a "Miller" too far -- Marks & Spencer: a bad case of "top-down" thinking -- Trouble in the wind: brands with unresolved problems -- An army of consultants: but no one to help -- Boards of directors: but no one to help -- Wall Street: nothing but trouble -- Knowing your enemy can keep you out of trouble -- The bigger they are, the harder to manage -- Trouble begins and ends with the CEO
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| 592 |
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|b 25
|0 9/2013
|c RM100.20
|h BL
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| 650 |
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0 |
|a Brand name products
|x management.
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| 650 |
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0 |
|a Brand name products
|x Marketing.
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| 999 |
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|a vtls000047174
|c 46520
|d 46520
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