Principles of internet marketing new tools and methods for Web developers

Helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn r...

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Bibliographic Details

Main Author:	Miletsky, Jason I.
Format:	Book
Language:	English
Published:	Australia Boston, Mass. Course Technology c2010
Series:	Web technologies series
Subjects:	Internet marketing Web site development
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