APA (7th ed.) Citation

Kinnear, T. C., Bernhardt, K. L., & Krentler, K. A. (1995). Principles of marketing (4th ed.). Harper Collins College Pub.

Chicago Style (17th ed.) Citation

Kinnear, Thomas C., Kenneth L. Bernhardt, and Kathleen A. Krentler. Principles of Marketing. 4th ed. New York, NY: Harper Collins College Pub, 1995.

MLA (9th ed.) Citation

Kinnear, Thomas C., et al. Principles of Marketing. 4th ed. Harper Collins College Pub, 1995.

Warning: These citations may not always be 100% accurate.