Principles of marketing
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
Harper Collins College Pub.
1995
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| Edition: | 4th ed. |
| Subjects: | |
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| Physical Description: | xlvii, 808 p. ill. 29 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0673465551 |