Principles of marketing
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
Harper Collins College Pub.
1995
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| Edition: | 4th ed. |
| Subjects: | |
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| 001 | 46928 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241219005028.0 | ||
| 008 | 121004 1995 nyua bi 000 0 eng d | ||
| 020 | |a 0673465551 | ||
| 039 | 9 | |a 201210151144 |b shahrim |y 201210041546 |z azraai | |
| 040 | |a UPNM | ||
| 090 | |a HF 5415 |b .K56 1995 | ||
| 100 | 1 | |a Kinnear, Thomas C. | |
| 245 | 1 | |a Principles of marketing |c Thomas C. Kinnear, Kenneth L. Bernhardt, Kathleen A. Krentler | |
| 250 | |a 4th ed. | ||
| 260 | |a New York, NY |b Harper Collins College Pub. |c 1995 | ||
| 300 | |a xlvii, 808 p. |b ill. |c 29 cm. | ||
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | |a Marketing | |
| 700 | 1 | |a Bernhardt, Kenneth L. | |
| 700 | 1 | |a Krentler, Kathleen A. | |
| 999 | |a vtls000047589 |c 46928 |d 46928 | ||