Capon's marketing principles
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Kuala Lumpur
SJ Learning
2015
|
| Edition: | Asia Edition |
| Subjects: | |
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| 020 | |a 9789671264928 (hbk) | ||
| 020 | |a 9789671264911 (pbk) | ||
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| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HF 5415 |b .C37 2015 | ||
| 100 | 1 | |a Capon, Noel |e author | |
| 245 | 1 | 0 | |a Capon's marketing principles |c Noel Capon, Shamza Khan |
| 250 | |a Asia Edition | ||
| 260 | |a Kuala Lumpur |b SJ Learning |c 2015 | ||
| 300 | |a xxxvii, 115 pages |b illustrations |c 29 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Sec I: Marketing and the firm -- Sec II: Fundamental insights for strategic marketing -- Sec III: Strategic marketing -- Sec IV: Implementing the market strategy -- Sec V: Special marketing topics -- Sec V: Speacial marketing topics. | |
| 592 | |a 20141329 |b 26/11/2014 |c RM399.00 |h Nijuyon | ||
| 650 | 0 | |a Marketing | |
| 650 | 0 | |a Marketing |x management | |
| 700 | 0 | |a Shamza Khan |e author | |
| 999 | |a vtls000053256 |c 47365 |d 47365 | ||