Capon's marketing principles
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Kuala Lumpur
SJ Learning
2015
|
| Edition: | Asia Edition |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Sec I: Marketing and the firm
- Sec II: Fundamental insights for strategic marketing
- Sec III: Strategic marketing
- Sec IV: Implementing the market strategy
- Sec V: Special marketing topics
- Sec V: Speacial marketing topics.