APA (7th ed.) Citation

WalkerlhOrville C, Boyd, & Larreche. Marketing strategy: Planning and implementation (3rd ed.).

Chicago Style (17th ed.) Citation

WalkerlhOrville C, Boyd, and Larreche. Marketing Strategy: Planning and Implementation. 3rd ed. New YorklbIrwin McGraw-Hilllc1998.

MLA (9th ed.) Citation

WalkerlhOrville C, et al. Marketing Strategy: Planning and Implementation. 3rd ed.

Warning: These citations may not always be 100% accurate.