Marketing strategy Planning and implementation
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
New YorklbIrwin McGraw-Hilllc1998
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| Edition: | 3rd ed. |
| Subjects: | |
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| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xxiii, 393p. ill. 26cm |
| ISBN: | 0071168478 |