Marketing strategy Planning and implementation
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
New YorklbIrwin McGraw-Hilllc1998
|
| Edition: | 3rd ed. |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000pam a2200000 4500 | ||
|---|---|---|---|
| 001 | 4843 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241218051755.0 | ||
| 020 | 0 | 0 | |a 0071168478 |
| 035 | |a 0000012542 | ||
| 039 | 9 | |y 200910081348 |z VLOAD | |
| 090 | 0 | 0 | |a HF 5415.13. |b W249 1998 |
| 100 | 1 | 0 | |a WalkerlhOrville C. |
| 245 | 1 | 0 | |a Marketing strategy |b Planning and implementation |c Orville C. Walker, Jr. Harper Boyd, Jr. Jean-Claude Larreche |
| 250 | 0 | 0 | |a 3rd ed. |
| 260 | 0 | 0 | |a New YorklbIrwin McGraw-Hilllc1998 |
| 300 | |a xxiii, 393p. |b ill. |c 26cm | ||
| 500 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a Marketing |x management |
| 700 | 1 | 1 | |a Boyd |h Harper WI |
| 700 | 1 | 1 | |a Larreche |h Jean-Claude |
| 999 | |a vtls000005099 |c 4843 |d 4843 | ||