Research methodology and data analysis
This book provides direction in doing research especially towards the understanding of research objectives, research questions, and research hypotheses. This book also guides in research methodology such as the methods of designing a questionnaire, methods of sampling, methods of data collection, an...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Shah Alam, Selangor
Penerbit Universiti Teknologi Mara
2012
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| Edition: | 2nd ed. |
| Subjects: | |
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Table of Contents:
- Introduction to research
- The research process
- Writing the research proposal
- The sampling design
- Data, measurement and scales
- The primary data sources
- The secondary data sources
- Designing a questionnaire
- Data management
- Data analysis
- Structural equation modeling
- Analyzing the mediating variable
- Analyzing the moderating variables