Strategi lautan biru cara mencipta ruang pasaran yang tiada tandingan dan menjadikan persaingan tidak relevan
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| Format: | Book |
| Language: | Malay |
| Published: |
Pulau Pinang
Penerbit Universiti Sains Malaysia/ UCSI Publishing House
2011.
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| Item Description: | Original english language title: Blue ocean strategy: How to create uncontested market space and make the competition irrelevant by W. Chan Kim and Renee Mauborgne, published by Harvard Business School Press |
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| Physical Description: | xvi, 338 p. ill. 22 cm. |
| Bibliography: | Includes bibliographical reference and index |
| ISBN: | 9789838614771 |