Strategi lautan biru cara mencipta ruang pasaran yang tiada tandingan dan menjadikan persaingan tidak relevan
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| Main Author: | |
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| Format: | Book |
| Language: | Malay |
| Published: |
Pulau Pinang
Penerbit Universiti Sains Malaysia/ UCSI Publishing House
2011.
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| 001 | 48499 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241219005445.0 | ||
| 008 | 130612s2011 my a bi 000 0 may d | ||
| 020 | |a 9789838614771 | ||
| 039 | 9 | |a 201403131233 |b faizin |c 201309091437 |d shahrim |y 201306121534 |z aiza | |
| 040 | |a UPNM | ||
| 090 | |a HF 5415.153 |b .K56 2011 | ||
| 100 | 1 | |a Kim, W. Chan | |
| 245 | 1 | 0 | |a Strategi lautan biru |b cara mencipta ruang pasaran yang tiada tandingan dan menjadikan persaingan tidak relevan |c W. Chan Kim, Renee Mauborgne ; diterjemahkan ole Universiti Sains Malaysia |
| 260 | |a Pulau Pinang |b Penerbit Universiti Sains Malaysia/ UCSI Publishing House |c 2011. | ||
| 300 | |a xvi, 338 p. |b ill. |c 22 cm. | ||
| 500 | |a Original english language title: Blue ocean strategy: How to create uncontested market space and make the competition irrelevant by W. Chan Kim and Renee Mauborgne, published by Harvard Business School Press | ||
| 504 | |a Includes bibliographical reference and index | ||
| 592 | |a 00012367 |b 21/08/2013 |c RM115.00 |h PVK | ||
| 650 | 0 | |a New Product. | |
| 650 | 0 | |a Market segmentation. | |
| 700 | 1 | |a Mauborgne, Renee | |
| 999 | |a vtls000049328 |c 48499 |d 48499 | ||