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Strategi lautan biru cara mencipta ruang pasaran yang tiada tandingan dan menjadikan persaingan tidak relevan

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Bibliographic Details
Main Author:	Kim, W. Chan
Other Authors:	Mauborgne, Renee
Format:	Book
Language:	Malay
Published:	Pulau Pinang Penerbit Universiti Sains Malaysia/ UCSI Publishing House 2011.
Subjects:	New Product. Market segmentation.
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