Business research methods
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS...
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| Format: | Book |
| Language: | English |
| Published: |
Mason, OH
South-Western /c 2013
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| Edition: | 9th ed. |
| Subjects: | |
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| 245 | 0 | 0 | |a Business research methods |c William G. Zikmund ... [et al.] |
| 250 | |a 9th ed. | ||
| 260 | |a Mason, OH |b South-Western /c 2013 | ||
| 300 | |a xxv, 670 p. |b ill. |c 29 cm. | ||
| 504 | |a Includes bibliographical references and index | ||
| 505 | |a The role of business research -- Theory building -- The research process : an overview -- Problem definition and the research proposal -- Exploratory research -- Secondary data and database search and retrieval systems -- Survey research : an overview -- Survey research : basic methods of communication with respondents -- Observation methods -- Experimental research -- Measurement and scaling concepts -- Attitude measurement -- Questionnaire design -- Sample designs and sampling procedures -- Determination of sample size : a review of the statistical theory -- Fieldwork -- Editing and coding : beginning to transform raw data into information -- Basic data analysis : descriptive statistics -- Univariate statistics -- Bivariate analysis : tests of differences -- Bivariate analysis : measures of association -- Multivariate analysis -- Communicating research results : research report, oral presentation, and research follow-up -- Ethical issues in business research -- Cases | ||
| 520 | |a This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. | ||
| 592 | |a 8505 |b 9/9/13 |c RM985.91 |h Innowawasan | ||
| 650 | 0 | |a Management |x Research | |
| 650 | 0 | |a Business |x Research | |
| 700 | 1 | |a Zikmund, William G. | |
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