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Business research methods

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This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS...

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Bibliographic Details
Other Authors: Zikmund, William G.
Format: Book
Language:English
Published: Mason, OH South-Western /c 2013
Edition:9th ed.
Subjects:
Management > Research
Business > Research
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