Business research methods
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS...
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| Format: | Book |
| Language: | English |
| Published: |
Mason, OH
South-Western /c 2013
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| Edition: | 9th ed. |
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Table of Contents:
- The role of business research
- Theory building
- The research process : an overview
- Problem definition and the research proposal
- Exploratory research
- Secondary data and database search and retrieval systems
- Survey research : an overview
- Survey research : basic methods of communication with respondents
- Observation methods
- Experimental research
- Measurement and scaling concepts
- Attitude measurement
- Questionnaire design
- Sample designs and sampling procedures
- Determination of sample size : a review of the statistical theory
- Fieldwork
- Editing and coding : beginning to transform raw data into information
- Basic data analysis : descriptive statistics
- Univariate statistics
- Bivariate analysis : tests of differences
- Bivariate analysis : measures of association
- Multivariate analysis
- Communicating research results : research report, oral presentation, and research follow-up
- Ethical issues in business research
- Cases