Business communication a framework for success
Presenting a strategic approach to business communication, this text builds on a foundation of rhetorical and communication theories by including a range of real-company examples that make the theories come alive. These methods not only help to identify the many challenges encountered by today'...
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati
South-Western College Pub.
2001
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| Subjects: | |
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| Summary: | Presenting a strategic approach to business communication, this text builds on a foundation of rhetorical and communication theories by including a range of real-company examples that make the theories come alive. These methods not only help to identify the many challenges encountered by today's business communicators, but also aim to foster a mastery of communication skills that should carry the reader well into his/her own career. |
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| Physical Description: | xxviii, 665 p. ill. (some col.) 29 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0324014155 9780324014150 0324014163 (annotated edition) 9780324014167 (annotated edition) |