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Business communication a framework for success

Presenting a strategic approach to business communication, this text builds on a foundation of rhetorical and communication theories by including a range of real-company examples that make the theories come alive. These methods not only help to identify the many challenges encountered by today'...

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Bibliographic Details
Main Author: O'Hair, Dan
Other Authors: O'Rourke, James S, O'Hair, Mary John
Format: Book
Language:English
Published: Cincinnati South-Western College Pub. 2001
Subjects:
Business communication.
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020 |a 9780324014150 
020 |a 0324014163 (annotated edition) 
020 |a 9780324014167 (annotated edition) 
039 9 |a 201311131119  |b zul  |y 201307011337  |z shahrim 
040 |a UPNM 
090 |a HF 5718  |b .O38 2001 
100 1 |a O'Hair, Dan 
245 1 0 |a Business communication  |b a framework for success  |c H. Dan O'Hair, James S. O'Rourke IV, Mary John O'Hair 
260 |a Cincinnati  |b South-Western College Pub.  |c 2001 
300 |a xxviii, 665 p.  |b ill. (some col.)  |c 29 cm. 
504 |a Includes bibliographical references and index. 
520 |a Presenting a strategic approach to business communication, this text builds on a foundation of rhetorical and communication theories by including a range of real-company examples that make the theories come alive. These methods not only help to identify the many challenges encountered by today's business communicators, but also aim to foster a mastery of communication skills that should carry the reader well into his/her own career. 
592 |b 12/06/2013  |c RM754.52  |h BL 
650 0 |a Business communication. 
700 1 |a O'Rourke, James S 
700 1 |a O'Hair, Mary John 
999 |a vtls000049582  |c 48826  |d 48826 

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