Persuasion theory & research
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effec...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, CA
SAGE
2002
|
| Edition: | 2nd ed. |
| Series: | Current communication: an advanced text series
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 49810 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241219005824.0 | ||
| 008 | 131002 2002 cau bi 000 0 eng d | ||
| 020 | |a 9780761922001 | ||
| 020 | |a 0761925392 | ||
| 039 | 9 | |a 201404191627 |b zul |c 201311121006 |d azraai |c 201311121003 |d azraai |y 201310021005 |z aiza | |
| 040 | |a UPNM | ||
| 090 | |a BF 637.P4 |b O54 2002 | ||
| 100 | 1 | |a O'Keefe, Daniel J. | |
| 245 | 1 | 0 | |a Persuasion |b theory & research |c Daniel J. O'Keefe |
| 250 | |a 2nd ed. | ||
| 260 | |a Thousand Oaks, CA |b SAGE |c 2002 | ||
| 300 | |a xvi, 365 p. |c 24 cm. | ||
| 490 | 1 | |a Current communication: an advanced text series | |
| 504 | |a Includes bibliographical references and index | ||
| 505 | |a Persuasion, attitudes and actions -- Functional approaches to attitude -- Belief0based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors | ||
| 520 | |a This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. | ||
| 592 | |a 000102604 |b 23/10/13 |c RM456.50 |h PVK | ||
| 650 | 0 | |a Persuasion (psychology) | |
| 830 | 0 | |a Current communication: an advanced text series | |
| 999 | |a vtls000050472 |c 49810 |d 49810 | ||