Persuasion theory & research
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effec...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, CA
SAGE
2002
|
| Edition: | 2nd ed. |
| Series: | Current communication: an advanced text series
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| Subjects: | |
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| Call Number : | BF 637.P4 O54 2002 |
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