APA (7th ed.) Citation

McCarthy, E. J., Perreault, W. D., & Cannon, J. P. (2014). Basic marketing: A marketing strategy planning approach (Nineteenth edition, international student edition.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome, William D. Perreault, and Joseph P. Cannon. Basic Marketing: A Marketing Strategy Planning Approach. Nineteenth edition, international student edition. New York , NY: McGraw-Hill/Irwin, 2014.

MLA (9th ed.) Citation

McCarthy, E. Jerome, et al. Basic Marketing: A Marketing Strategy Planning Approach. Nineteenth edition, international student edition. McGraw-Hill/Irwin, 2014.

Warning: These citations may not always be 100% accurate.