Basic marketing a marketing strategy planning approach
Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This title focuses on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs.
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York , NY
McGraw-Hill/Irwin
2014
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| Edition: | Nineteenth edition, international student edition. |
| Subjects: | |
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| Summary: | Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This title focuses on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. |
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| Physical Description: | xl, 726, 11 pages colour illustrations 28 cm. |
| Bibliography: | Includes bibliographical references (pages 652-691) and index. |
| ISBN: | 9781259060762 (hardback) 1259060764 (hardback) |