Basic marketing a marketing strategy planning approach
Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This title focuses on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs.
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York , NY
McGraw-Hill/Irwin
2014
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| Edition: | Nineteenth edition, international student edition. |
| Subjects: | |
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| Call Number : | HF 5415.13 .M33 2014 |
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 50702 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241219013758.0 | ||
| 008 | 221104 2014 nyua abi 001 0 eng d | ||
| 020 | |a 9781259060762 (hardback) | ||
| 020 | |a 1259060764 (hardback) | ||
| 039 | 9 | |a 202211041213 |b VLOAD |c 201811281139 |d johari |y 201805021541 |z helmey | |
| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HF 5415.13 |b .M33 2014 | ||
| 100 | 1 | |a McCarthy, E. Jerome, |e author. | |
| 245 | 1 | 0 | |a Basic marketing |b a marketing strategy planning approach |c William D.Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
| 250 | |a Nineteenth edition, international student edition. | ||
| 264 | 1 | |a New York , NY |b McGraw-Hill/Irwin |c 2014 | |
| 300 | |a xl, 726, 11 pages |b colour illustrations |c 28 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 652-691) and index. | ||
| 520 | |a Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This title focuses on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. | ||
| 592 | |a IN 197/0518 |b 15/10/2018 |c RM 170.00 |h Kaca Enigma | ||
| 650 | 0 | |a Marketing |x management. | |
| 700 | 1 | |a Perreault, William D., |e author. | |
| 700 | 1 | |a Cannon, Joseph P., |e author. | |
| 999 | |a vtls000060929 |c 50702 |d 50702 | ||