Basic marketing a marketing strategy planning approach

Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This title focuses on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs.

Bibliographic Details

Main Authors:	McCarthy, E. Jerome (Author), Perreault, William D. (Author), Cannon, Joseph P. (Author)
Format:	Book
Language:	English
Published:	New York , NY McGraw-Hill/Irwin 2014
Edition:	Nineteenth edition, international student edition.
Subjects:	Marketing > management.
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