Principles of international marketing
Covers topics ranging from beginning start-up operations to confronting giant global marketers. This title prepares you to conquer the international business world
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Australia
South-Western, Cengage Learning
[2013]
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| Edition: | Tenth edition |
| Subjects: | |
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| Call Number : | HF 1416 .C95 2013 |
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | 50712 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241219013759.0 | ||
| 008 | 221104 2013 at a bi 001 0 eng d | ||
| 020 | |a 9781133588399 | ||
| 039 | 9 | |a 202211041213 |b VLOAD |c 201811021703 |d faezah |y 201804271024 |z helmey | |
| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HF 1416 |b .C95 2013 | ||
| 100 | 1 | |a Czinkota, Michael R. |e author | |
| 245 | 1 | 0 | |a Principles of international marketing |c Michael R. Czinkota, Ilkka A. Ronkainen |
| 250 | |a Tenth edition | ||
| 264 | 1 | |a Australia |b South-Western, Cengage Learning |c [2013] | |
| 264 | 4 | |c © 2013 | |
| 300 | |a xxv, 677 pages |b illustrations |c 28 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 500 | |a "International edition" - on cover | ||
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Pt. 1. The international marketing environment: The global marketing imperative -- The economic environment -- Trade policy and institutions -- The cultural environment -- The legal and political environment -- Cases 1: China: forging a global reputation -- The catfish dispute -- IKEA -- Car financing in China -- Should Dubai take over U.S. ports? -- Closing the MG Rover plants: the aftereffects -- pt. 2. International market entry and development: Strategic planning -- Marketing organization, implementation, and control -- Research -- Market entry and expansion -- Cases 2: Starting an import/export business -- Water from Iceland -- Damar International -- pt. 3. Export marketing mix: Product adaptation -- Export pricing -- Marketing communication -- Distribution management -- Cases 3: Honeyland Manuka honey from New Zealand: an international new venture -- Davila-Bond and the Latin American sweater market -- Dr. Eris: cosmetics from Poland -- Imaginarium -- Joemarin Oy -- pt. 4. The global marketing mix: Global product management and branding -- Global services -- Global logistics and materials management -- Global pricing -- Global promotional strategies -- International marketing and the future -- Cases 4: Polar-adidas -- LPP-Reserved: growth of a fashion retailer in Central and Eastern Europe -- International marketing and the NBA -- Blood free diamonds -- Nova Scotia -- The F-18 Hornet offset -- Video cases: pt. 1. Equal Exchange strives for equality through fair trade -- Lonely Planet provides guidance to global explorers -- pt. 2. Green Mountain Coffee Roasters -- Doc Martens makes strides around the world -- pt. 3. Goya helps Latinos maintain mealtime traditions -- Global marketing at Evo -- pt. 4. Whirlpool and the global appliance industry -- ESPN's worldwide reach -- BP: beyond petroleum. | |
| 520 | |a Covers topics ranging from beginning start-up operations to confronting giant global marketers. This title prepares you to conquer the international business world | ||
| 592 | |a IN196/0518 |b 20/9/2018 |c RM 150.00 |h Kaca Enigma | ||
| 650 | 0 | |a Export marketing | |
| 700 | 1 | |a Ronkainen, Ilkka A. |e author | |
| 999 | |a vtls000060664 |c 50712 |d 50712 | ||