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Principles of international marketing

Covers topics ranging from beginning start-up operations to confronting giant global marketers. This title prepares you to conquer the international business world

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Bibliographic Details
Main Authors: Czinkota, Michael R. (Author), Ronkainen, Ilkka A. (Author)
Format: Book
Language:English
Published: Australia South-Western, Cengage Learning [2013]
Edition:Tenth edition
Subjects:
Export marketing
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