Marketing management knowledge and skills
Enhances students knowledge of marketing management and to advance their skills in developing successful marketing strategies. This book focuses on the six stage learning approach.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York , NY
McGraw-Hill/Irwin
2013
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| Edition: | Eleventh edition, international student edition. |
| Subjects: | |
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| Summary: | Enhances students knowledge of marketing management and to advance their skills in developing successful marketing strategies. This book focuses on the six stage learning approach. |
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| Physical Description: | xvii, 796 pages colour illustrations 27 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780071315555 (hardback) 0071315551 (hardback) |