Marketing management knowledge and skills
Enhances students knowledge of marketing management and to advance their skills in developing successful marketing strategies. This book focuses on the six stage learning approach.
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York , NY
McGraw-Hill/Irwin
2013
|
| Edition: | Eleventh edition, international student edition. |
| Subjects: | |
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|---|---|---|---|
| 001 | 50714 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241219013800.0 | ||
| 008 | 221104 2013 nyua abi 001 0 eng d | ||
| 020 | |a 9780071315555 (hardback) | ||
| 020 | |a 0071315551 (hardback) | ||
| 039 | 9 | |a 202211041213 |b VLOAD |c 201811281509 |d johari |y 201805021612 |z helmey | |
| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HF 5415.13 |b .P48 2013 | ||
| 100 | 1 | |a Peter, J. Paul, |e author. | |
| 245 | 1 | 0 | |a Marketing management |b knowledge and skills |c J. Paul Peter, James H. Donnelly, Jr. |
| 250 | |a Eleventh edition, international student edition. | ||
| 264 | 1 | |a New York , NY |b McGraw-Hill/Irwin |c 2013 | |
| 300 | |a xvii, 796 pages |b colour illustrations |c 27 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Enhances students knowledge of marketing management and to advance their skills in developing successful marketing strategies. This book focuses on the six stage learning approach. | ||
| 592 | |a IN 197/0518 |b 15/10/2018 |c RM 160.00 |h Kaca Enigma | ||
| 650 | 0 | |a Marketing |x management. | |
| 650 | 0 | |a Marketing |x management |x Case studies. | |
| 700 | 1 | |a Donnelly, James H., |e author. | |
| 999 | |a vtls000060958 |c 50714 |d 50714 | ||