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Marketing management knowledge and skills

Enhances students knowledge of marketing management and to advance their skills in developing successful marketing strategies. This book focuses on the six stage learning approach.

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Bibliographic Details
Main Authors: Peter, J. Paul (Author), Donnelly, James H. (Author)
Format: Book
Language:English
Published: New York , NY McGraw-Hill/Irwin 2013
Edition:Eleventh edition, international student edition.
Subjects:
Marketing > management.
Marketing > management > Case studies.
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Call Number :HF 5415.13 .P48 2013

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