Marketing for special and academic libraries a planning and best practices sourcebook
Marketing for Special and Academic Libraries is an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with user, the book provides both the inspiration and drive...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Lanham, Maryland
Rowman & Littlefield
[2016]
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| 008 | 221104s2016 mdu b 001 0 eng | ||
| 020 | |a 9781442262706 | ||
| 020 | |a 9781442262690 | ||
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| 039 | 9 | |a 202211041213 |b VLOAD |c 201901221046 |d azraai |y 201810031136 |z helmey | |
| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a Z 716.3 |b .H54 2016 | ||
| 100 | 1 | |a Gordon, Valerie S. |e author. | |
| 245 | 1 | 0 | |a Marketing for special and academic libraries |b a planning and best practices sourcebook |c Valerie S. Gordon and Patricia C. Higginbottom |
| 264 | 1 | |a Lanham, Maryland |b Rowman & Littlefield |c [2016] | |
| 264 | 4 | |c ©2016 | |
| 300 | |a xix, 157 pages |c 24 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Strategic planning -- The marketing plan -- Marketing plan components -- Implementation -- Evaluation -- Brands and campaigns -- Digital publications -- Social media -- Personal interactions and events -- Visual and print marketing materials | |
| 520 | |a Marketing for Special and Academic Libraries is an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with user, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. | ||
| 592 | |a 00249-P0730 |b 22/11/18 |c RM171.57 |h Oxygenmd | ||
| 650 | 0 | |a Academic libraries |x Marketing | |
| 650 | 0 | |a Special libraries |x Marketing | |
| 700 | 1 | |a Higginbottom, Patricia C. |e author | |
| 999 | |a vtls000061823 |c 50749 |d 50749 | ||