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Marketing for special and academic libraries a planning and best practices sourcebook

Marketing for Special and Academic Libraries is an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with user, the book provides both the inspiration and drive...

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Bibliographic Details
Main Authors: Gordon, Valerie S. (Author), Higginbottom, Patricia C. (Author)
Format: Book
Language:English
Published: Lanham, Maryland Rowman & Littlefield [2016]
Subjects:
Academic libraries > Marketing
Special libraries > Marketing
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