Internet marketing integrating online and offline strategies
INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing i...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
United Kingdom
South-Western, Cencage Learning
2013
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| Edition: | International edition |
| Subjects: | |
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| Summary: | INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel |
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| Item Description: | Publisher's licensing agreement prohibits multiple on-line access |
| Physical Description: | xxi, 484 pages illustrations 28 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781133627012 |