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Internet marketing integrating online and offline strategies

INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing i...

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Bibliographic Details
Main Author:	Roberts, Mary Lou (Author)
Format:	Book
Language:	English
Published:	United Kingdom South-Western, Cencage Learning 2013
Edition:	International edition
Subjects:	Internet marketing
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