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Business communication building critical skills

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Enhances students knowledge of marketing management and to advance their skills in developing successful marketing strategies. This book focuses on the six stage learning approach.

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Bibliographic Details
Main Authors:	Locker, Kitty O. (Author), Kaczmarek, Stephen Kyo (Author)
Format:	Book
Language:	English
Published:	New York , NY McGraw-Hill/Irwin 2011
Edition:	Fifth edition, international student edition.
Subjects:	Business communication.
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