Marketing strategy a decision-focused approach
Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision ma...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY
McGraw-Hill/Irwin
2014
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| Edition: | Eighth edition; international edition |
| Subjects: | |
| Tags: |
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| Summary: | Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. |
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| Physical Description: | xvi, 368 pages illustrations 26 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781259010903 |