Marketing strategy a decision-focused approach
Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision ma...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
McGraw-Hill/Irwin
2014
|
| Edition: | Eighth edition; international edition |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | 50874 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241219013819.0 | ||
| 008 | 221104s2014 nyua b 001 0 eng d | ||
| 020 | |a 9781259010903 | ||
| 039 | 9 | |a 202211041214 |b VLOAD |c 201903251022 |d azraai |y 201805021619 |z helmey | |
| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HF 5415.13 |b .M3586 2014 | ||
| 100 | 1 | |a Walker, Orville C. |e author | |
| 245 | 1 | 0 | |a Marketing strategy |b a decision-focused approach |c Orville C. Walker, Jr. [and] John W. Mullins |
| 250 | |a Eighth edition; international edition | ||
| 264 | 1 | |a New York, NY |b McGraw-Hill/Irwin |c 2014 | |
| 300 | |a xvi, 368 pages |b illustrations |c 26 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Section One: Introduction to Strategy -- Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing Strategies -- Corporate Strategy Decisions and Their Marketing Implications -- Business Strategies and Their Marketing Implications -- Section Two: Opportunity Analysis -- Understanding Market Opportunities -- Measuring Market Opportunities: Forecasting and Market Knowledge -- Targeting Attractive Market Segments -- Differentiation and Brand Positioning -- Section Three: Formulating Marketing Strategies -- Marketing Strategies for New Market Entries -- Strategies for Growth Markets -- Strategies for Mature and Declining Markets -- Marketing Strategies for the New Economy -- Section Four: Implementation and Control -- Organizing and Planning for Effective Implementation -- Measuring and Delivering Marketing Performance | |
| 520 | |a Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. | ||
| 592 | |a IN197/0518 |b 3/1/19 |c RM135.00 |h Kaca Enigma | ||
| 650 | 0 | |a Marketing |x management | |
| 700 | 1 | |a Mullins, John W. |e author | |
| 999 | |a vtls000060961 |c 50874 |d 50874 | ||