Resesrch methods for business a skill-building approach

Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought t...

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Bibliographic Details
Main Author: Sekaran, Uma
Format: Book
Language:English
Published: New York Wiley 2000
Edition:3rd ed.
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Summary:Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.
Item Description:Includes index
Previous ed.: 1992.
Physical Description:xiii, 463 pages illustrations 25 cm.
ISBN:047133166X (hbk)
9780471331667 (hbk)