Resesrch methods for business a skill-building approach
Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought t...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Wiley
2000
|
| Edition: | 3rd ed. |
| Subjects: | |
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| 020 | |a 047133166X (hbk) | ||
| 020 | |a 9780471331667 (hbk) | ||
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| 090 | |a HD 30.4 |b .S463 2000 | ||
| 100 | 1 | |a Sekaran, Uma | |
| 245 | 1 | 0 | |a Resesrch methods for business |b a skill-building approach |c Uma Sekaran |
| 250 | |a 3rd ed. | ||
| 260 | |a New York |b Wiley |c 2000 | ||
| 300 | |a xiii, 463 pages |b illustrations |c 25 cm. | ||
| 500 | |a Includes index | ||
| 500 | |a Previous ed.: 1992. | ||
| 505 | 0 | |a What Is Research? -- Business Research -- Types of Business Research: Applied and Basic -- Managers and Research -- The Manager and the Consultant-Researcher -- Internal versus External Consultants/Researchers -- Knowledge About Research and Managerial Effectiveness -- Ethics and Business Research -- Scientific Investigation -- The Hallmarks of Scientific Research -- Some Obstacles to Conducting Scientific Research in the Management Area -- The Building Blocks of Science -- The Hypothetico-Deductive Method -- Computer Technology and Business Research -- Information Needs in Business -- Computer Technology and Business -- Advantages of Computers -- PC Applications Using Software -- Growth of Core Business Applications of the PC -- Other PC Advances Useful to Business, Research, and Data Presentation -- The Role of Information Systems in Managerial Decision Making -- Data Warehousing, Data Mining, and Decision Support -- Management Information System -- The Future of Computer Technology -- Managerial Implications of Technological Advancements -- Ethics in Handling Information Technology -- The Research Process: Steps 1 to 3: the Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process for Applied and Basic Research -- Broad Problem Area -- Preliminary Data Collection -- Literature Survey -- Problem Definition -- Managerial Implications -- Ethical Issues in the Preliminary Stages of Investigation -- Practice Projects -- Some On-Line Databases Useful for Business Research. | |
| 520 | |a Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter. | ||
| 650 | 0 | |a Business |x Research |x Methodogy | |
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