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Resesrch methods for business a skill-building approach

Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought t...

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Bibliographic Details
Main Author: Sekaran, Uma
Format: Book
Language:English
Published: New York Wiley 2000
Edition:3rd ed.
Subjects:
Business > Research > Methodogy
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Table of Contents:
  • What Is Research?
  • Business Research
  • Types of Business Research: Applied and Basic
  • Managers and Research
  • The Manager and the Consultant-Researcher
  • Internal versus External Consultants/Researchers
  • Knowledge About Research and Managerial Effectiveness
  • Ethics and Business Research
  • Scientific Investigation
  • The Hallmarks of Scientific Research
  • Some Obstacles to Conducting Scientific Research in the Management Area
  • The Building Blocks of Science
  • The Hypothetico-Deductive Method
  • Computer Technology and Business Research
  • Information Needs in Business
  • Computer Technology and Business
  • Advantages of Computers
  • PC Applications Using Software
  • Growth of Core Business Applications of the PC
  • Other PC Advances Useful to Business, Research, and Data Presentation
  • The Role of Information Systems in Managerial Decision Making
  • Data Warehousing, Data Mining, and Decision Support
  • Management Information System
  • The Future of Computer Technology
  • Managerial Implications of Technological Advancements
  • Ethics in Handling Information Technology
  • The Research Process: Steps 1 to 3: the Broad Problem Area, Preliminary Data Gathering, Problem Definition
  • The Research Process for Applied and Basic Research
  • Broad Problem Area
  • Preliminary Data Collection
  • Literature Survey
  • Problem Definition
  • Managerial Implications
  • Ethical Issues in the Preliminary Stages of Investigation
  • Practice Projects
  • Some On-Line Databases Useful for Business Research.

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