E-commerce 2018 business, technology, society
E-commerce 2018: business. technology. society provides students with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses tho...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, Essex
Pearson Education Limited
2019
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| Edition: | Fourteenth edition, Global edition |
| Subjects: | |
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| Call Number : | HF 5548.32 .L38 2019 |
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 51071 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241219013846.0 | ||
| 008 | 221104s2019 xxka bi 001 0 eng d | ||
| 020 | |a 9781292251707 (pbk) | ||
| 020 | |a 1292251700 (pbk) | ||
| 039 | 9 | |a 202211041215 |b VLOAD |c 202008291133 |d shahrim |y 201904091103 |z helmey | |
| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HF 5548.32 |b .L38 2019 | ||
| 100 | 1 | |a Laudon, Kenneth C. |d 1944- |e author. | |
| 245 | 1 | 0 | |a E-commerce 2018 |b business, technology, society |c Kenneth C. Laudon, Carol Guercio Traver. |
| 250 | |a Fourteenth edition, Global edition | ||
| 264 | 1 | |a Harlow, Essex |b Pearson Education Limited |c 2019 | |
| 264 | 4 | |c ©2019 | |
| 300 | |a 910 pages |b illustrations (some color) |c 26 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a E-commerce 2018: business. technology. society provides students with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach students about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and "Insight on" cases. Additionally, a new careers section has been added to the end of each chapter to help students prepare for corporate, working life. | ||
| 592 | |a 00103/HL/2019(752) |b 5/12/2019 |c RM223.25 |h Han Lin Books | ||
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Information technology. | |
| 700 | 1 | |a Traver, Carol Guercio |e author. | |
| 999 | |a vtls000063504 |c 51071 |d 51071 | ||