E-commerce 2018 business, technology, society

E-commerce 2018: business. technology. society provides students with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses tho...

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Bibliographic Details

Main Authors:	Laudon, Kenneth C. 1944- (Author), Traver, Carol Guercio (Author)
Format:	Book
Language:	English
Published:	Harlow, Essex Pearson Education Limited 2019
Edition:	Fourteenth edition, Global edition
Subjects:	Electronic commerce. Internet marketing. Information technology.
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