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Business research methods

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Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas.

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Bibliographic Details
Main Authors:	Zikmund, William G. (Author), Babin, Barry J. (Author), Carr, Jon C. (Author), Griffin, Mitch (Author)
Format:	Book
Language:	English
Published:	Australia South-Western Cengage Learning 2013
Edition:	Ninth international edition.
Subjects:	Business > Methodology. Business > Research.
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Description
Summary:	Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas.
Item Description:	Internet access code card attached to inside front cover.
Physical Description:	xxv, 670 pages illustrations (black and white, and colour) 28 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781133190943 (hardback) 1133190944 (hardback)